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Get a Boys Lie jewelry case FREE with purchase of The Suzi Angel Necklace or The Julie Charm Necklace!

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Get a free jewelry case with any Boys Lie purchase | Get 10% when you sign up for SMS |

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Free US shipping on orders over $150!

Introducing Luv Aj FINE

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Free US shipping on orders over $150!

Everyday jewels for every single piercing

We believe in high quality, affordable jewelry that makes you feel cute + confident.

If you’re looking for super sparkly + classic everyday staples, you’ve come to the right place.

Best Sellers

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Press

  • Who What Wear

    “A celeb-approved jewelry brand we can actually afford”

  • The Zoe Report

    “One of the best jewelry brands every fashion girl is obsessed with”

  • Refinery 29

    “This brand’s ear parties will make you want to buy all the jewelry”

The Piercing Collection

3 Earrings for $90

Shop Bundles

Luv Aj Fine Personalization

Customize the perfect necklace, earring or ring with our two signature fonts

MAKE IT YOURS

Become an Ambassador

Earn cash commission through a custom affiliate link, and access exclusive discount codes and monthly rewards

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Bestseller Bundles

Discover our ready-to-gift jewelry bundles featuring our best sellers

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Coming Soon

NEW STUDS COLLECTION LAUNCHING APRIL 12TH

SNEAK PEEK THE COLLECTION

Meet the Founder

Learn more about Luv Aj founder + designer Amanda Thomas

Learn more

The Luv AJ Guarantee

  • 1 Year Warranty

    We stand by our jewelry and will replace up to 1 year

  • Easy Returns + Exchanges

  • Customer Service that Cares

    Email us with any questions + concerns

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